typography and design systems for brands that live across print, digital, social, and large format.
graphic design
- assets were created for print (including magazine and large format signage), digital, app, and social
"living legends"
: french quarter fest
annual music festival in the French Quarter with over 300 performances, 22 stages, and over $300 million in economic impact for the city.
- because of FQF's large impact and attendance, accessibility was key in design, ensuring text was easy to read in every format and channel
- a series of graphics for french quarter festival in New Orleans, La.
— aimed to capture the vibrancy of New Orleans in spring and the eclectic sounds of city's music
*done under the creative direction of the marketing director at FQFI, Inc. as a Jr. Designer
case studies
assets targeted the 25+ creatives within the city
— boutique hotel in the CBD of New Orleans and a brand that plays on the history and nostalgia of the building
created a collage-based design system for their marketing assets that illustrated the nostalgia in the branding
used primarily on socials
— within that, I created design systems signifying recurring events and hotel venues.
"poolside"= sunset rooftop pool party with a bar
" we got game"= Saints game watch party at the Lobby Bar
designed in figma
— this 15-page booklet covered the history, impact, and ask of the organization
— designed for both print and digital, in a landscape format to stand out on desks of potential donors
—FQFI, Inc. needed to produce a case for support for yearly fundraising
— chose an image-heavy design that illustrated the story rather than a text heavy design that felt unengaging
solution:
problem:
*done under the creative direction of the marketing director at FQFI, Inc. as a Jr. Designer
spearheaded creating a design system for HNOS's social outreach, including templates for concerts, special cocktails, and restaurant menus
+ menus featured restaurants unique, chef-curated, multi-course, holiday meals
: holiday new orleans style
FQFI, Inc's annual tourism campaign that includes concerts, seasonal dining menus, gift guides, and a brochure outlining it all
Co-designed a 65-page edition of FQFI's annual HNOS brochure, designed to guide tourists to curated holiday events, specials and deals around the city.
The "Revellion" section was hard to read in previous editions.
With consideration for accessibility and visual interest, I pitched to reformat the layout, adding number options, text hierachy for courses, and color-coded neighborhood labels to help guide tourists.
- designed the brand's visual language to be rooted in bauhaus art of the early 20th century
- jazz venue within the barnett hotel
(inspired by the art created around the popularization of jazz)
— within the brand system, I created design systems for each recurring event and artist residencies that worked as templates
good measure
FQFI, Inc.
- produced one pagers, whitepapers, and print ads as the Brand Designer
the contact group usa
I supported the organization's venture into the vacation industry with ads and white papers that spoke to their new clientele
— ads ran in industry trade magazines and socials
virtual telecommunications company offering virtual events, teletownhalls, AI communication strategies
— focused on simplifying TCG's UVP by breaking down complex processes for onboarding and lead generation
alter planning co.
FQFI, Inc's annual tourism campaign that includes concerts, seasonal dining menus, gift guides, and a brochure outlining it all
— oversaw pre-press production, too!
— created a design system of planners and journals for alter planning co. that spanned across 45 products
— each product was an adaptation of the same colors, lines, and fonts but with a unique vibe for each
— crafted to be minimalist in design, monochromatic color schemes were used throughout all products
-APCO. products were a unique size/dimension. I created custom die-lines and boxes to fit the brand system established
- designed packaging, shipping boxes, and packaging inserts for alter planning co. from brief to production
-intended to give customers the feeling and excitement of unwrapping a gift
- products were also designed for digital release, including an interactive and static PDF for users
assets were created for print, digital, large format, and social
the barnett hotel
a nonprofit producing impactful, free, cultural events in New Orleans. I created within the 4 established design systems (one for each festival/initative) print ads, reports, social ads, flyers, app screens, and large format assets.
: case for support
designed a folding album booklet, featuring a poster of the album cover on one side and the lyrics to the EP on the other
unfolded in a snake like pattern
"Spiritus Animalium album release"
nyla sostre
the album cover!
(designed by me)
merch pack included
— folding poster
— custom buttons
created a collection of merch for Singer/ songwriter Nyla Sostre
strategically created to connect with her audience during the early COVID quarantine procedures in lieu of in person events
audiovisual EP for singer, Nyla Sostre that included a digital rollout and physical merchandise.
dusk//dawn app concept
concept for a routine management app - designed in Figma
— limited edition cardboard VR headset for phones
-access to a director's cut formatted for the VR experience
- thank you folder + QR code access to bonus content
— designed to build excitement, reflect the lively celebration, and drive ticket sales.
— built in a Photoshop in collaboration with a developer
