ziggy's arts

adventure

educational puppet show for 8-12 year olds

broadcasted in the southeast U.S. and online

SOLUTION:

- expand touchpoints at in person events
- design graphic assets to expand the Ziggy arts world for kids
- create a mail-based arts club for kids. (Themed zines with art activities that tie in to the episodes)

-Aid in character development
-increase brand loyalty
-Grow engagement

OBJECTIVE:

Seasons 1-3 are streaming at ziggy.lpb.org and the Ziggy’s Arts Adventure channel on YouTube


created and launched a nationwide, lowcost marketing initiative.


"Ziggy's Arts Club"

Explored elements of art across art mediums, for kids


I oversaw the launch to the southeast region, reaching thousands of kids aged 4-11

Outcomes:

Aided in developing "Cynthia," the first black girl character on Ziggy's Art Adventure

representative of the lineages of generational musicianship in Louisiana


"Cynthia"

a musician who is serious about her craft, as well as managing money