the contact group

A B2B telecommunications company offering virtual meetings and AI powered contact center solutions.

OBJECTIVE:

SOLUTION:

DESIGN SYSTEM

New Venture:

- structure visual language and brand identity
- craft marketing materials to increase lead generation in multiple industries

OUTCOMES:

create a brand design system that could be used across marketing materials

— initial set of templates focused on establishing stationery that could be used on one-pagers, any client-facing documents, ads, and pricing sheets

TARGET AUDIENCE

- nonprofits
- political campaigns
- businesses that handle outreach

86% open rate on emails

30% increase in lead generation

Original:

— when The Contact Group decided to venture into the vacation industry, stakeholders agreed we needed a new visual direction

— applied the design system to a series of ads designed to stand out in vacation industry trade magazines and a white paper that circulated in a PR campaign

— updated the visual language to be more modern and easier to digest information for clients and stakeholders

— applied across ads, whitepapers, and one-papers