dj rq away
Legendary DJ and event curator in New Orleans
OBJECTIVE:
SOLUTION:
MERCH
OUTREACH
TOUCHPOINTS
- Structure outreach growth strategy
+ Increase brand visibility
+ Craft merch/wearables and unique touchpoints
outcomes:
Codify RQ's brand and refine its systems
"Spread love. It's the NOLA way"
yearly releASES OF NEW DESIGNS + COLORWAYS
(RQ AWAY'S ICONIC SLOGAN FOR 15+ YEARS)
PAPER FANS HAVE ALWAYS BEEN A KEY TOUCHPOINT OF DJ RQ AWAY'S.
WE ADDED QR CODES, A CTA, AND THE NUMBER TO JOIN THE TEXT COMMUNITY
25% increase in IG Following
35% engagement in the text community
Started a text-based marketing community
custom Control Vinyl
featuring his slogan
