bread & butter
sports club
OBJECTIVE:
Create branding and visual language that illustrates a timeless, classic, and luxurious ideology and lifestyle
a branding agency for NCAA Football players
challenge:
- Ensure the brand is "fly"
- Appeal to the College Kids
- inspire future sponsors
target
audience:
- College football athletes
- parents of athletes
- big brand marketing teams
outcomes:
mission:
"Bread and Butter Sports Club serves as an incubator and fraternity, empowering young athletes to build long-lasting legacies, through innovative marketing, strategic branding, and hands-on career development. "
brand character:
Built on drive and tenacity, this brand character is mildly ostentatious, confident, and unafraid to indulge in the luxurious. It delights in the richness of the legacy they will leave behind and the luxury they create through their work now.
moodboard
brand
values
Authenticity
Brotherhood
Luxury
Logo:
