ziggy's arts
adventure
educational puppet show for 8-12 year olds about an alien studying the arts
broadcast in the southeast U.S. and online
Seasons 1-3 are streaming at ziggy.lpb.org and the Ziggy’s Arts Adventure channel on YouTube
SOLUTION:
- expand touchpoints at in-person events
- design graphic assets to expand the Ziggy arts world for kids
- create a mail-based arts club for kids. (themed zines with art activities that tie in to the episodes)
— collaborate with show writers on script concepts and re-writes
— Aid in character development
— Increase brand loyalty
— Grow engagement
—Consult on scripts
OBJECTIVE:
Created and launched a nationwide, low-cost marketing initiative.
"Ziggy's Arts Club"
Mail-based "arts club"featuring a zine exploring elements of art across art mediums, for kids
I oversaw the launch to the southeast region, reaching thousands of kids aged 4-11
I designed all assets for the initiative
Aided in developing "Cynthia," the first black girl character on Ziggy's Art Adventure
representative of the lineages of generational musicianship in Louisiana
"Cynthia"
a musician who is serious about her craft, as well as managing money
Outcomes:
