dj rq away

Legendary DJ and event curator in New Orleans

OBJECTIVE:

SOLUTION:

MERCH

OUTREACH

TOUCHPOINTS

- structure outreach growth strategy
+ start text-based outreach
+ increase brand visibility
+ craft merch/wearables and unique touchpoints



OUTCOMES:

Codify RQ's brand and refine its systems

photo of DJ RQ AWAYs turntables that were to designed to say "SPread Love It's the NOLA Way"
"Spread love. It's the NOLA way"

Apparel has been a key part of DJ RQ AWAY's brand. Together we reimagined his trademarked slogan in different designs

(RQ AWAY'S ICONIC SLOGAN FOR 15+ YEARS)

photo of DJ RQ AWAYs turntables that were to designed to say "SPread Love It's the NOLA Way"
photo of DJ RQ AWAYs turntables that were to designed to say "SPread Love It's the NOLA Way"
photo of the CTA on the back of RQ Away's Lagniappe event fans

Started a text-based marketing community

— designed custom Control Vinyl
featuring his slogan, mirror the apparel design of the season

TARGET AUDIENCE

- music enthusiasts
- people who like to dance
- brands that activate in New Orleans and U.S.

25% increase in IG following
96% open rate in text-based marketing campaigns
new merch designs - sales up 26%

"AwayTeam social club"

— paper fans have always been a key touchpoint of DJ RQ AWAY's. We added QR codes, a CTA, and the number to join the text community

— community updates include events and performance schedule of DJ RQ AWAY and Social Club events