OBJECTIVE:
Create branding and visual language that illustrates an intimate, evocative, jazz-filled space
a premier, intimate music venue in the new orleans cbd
challenge:
- Ensure the brand appeals to musicians as much as concert goers
- capture the legacy/history of the space
target audience:
- 30+ y.o who love live music
- local artists and artist from across the nation
- people just "looking for something to do" in the city
outcomes:
mission:
"Good Measure serves as a venue and artistic hub inside The Barnett in the Central Business District of New Orleans. Through expertly curated shows and events, Good Measure showcases the brilliance of New Orleans talent and offers investment through its partnerships and residencies with artists. "
brand character:
Built on passion for the arts and the power of close connection, this brand character is subtle, charming, and esoteric.
brand
values
Community
collaboration
"for artists"
Curation
Intention
Logo:
A geometric illustration of a similie mark, a sign in sheet music indidcating "replay."
Inspired by Bauhaus (1919-1933) style art Illustrates the jazz/musical locus of the venue
