OBJECTIVE:
— Update visual brand to be more modern + reflect the intention that compise each piece
— ensure visual language commicates the premium quality of material and construction
Logo:
— clean, minimal emblem
— designed to feel classic and luxurious
— hand drawn for bespoke feel
— geometric font for contrast
— icon elements to use on marketing materials, tags, website, etc
— baggy, reminscent of the 90s fashion and silhouettes of the brand
A south Louisiana Streetwear brand looking for a refresh and elevation
challenge:
— ensure the brand still feels authentic to the subtle complexies of black southern culture
target audience:
— streetwear enthusiasts
— the fly, stylish, tastemakers
— those willing to splurge on statement pieces and items that make a wardrobe unique
mission:
"With sneaker culture at the forefront of inspiration, ANUTHA LEVEL CLOTHING CO. draws from the flair of the 80s, 90s, and 00s, and the vibrancy of Black culture to present a collection of pieces to standout in every closet."
moodboard
since 2009
outcomes:
