— designed to showcase her expertise, brilliance, and experience
11: Latesha Byrd
— squarespace
12: alter planning co
— designed to drive conversion and lead generation
— shopify
— designed to build excitement, reflect the lively celebration, and drive ticket sales.
14: alter planning co
13: Westbank Heritage Festival
15: Westbank Heritage Festival '24
— designed to drive conversion and lead generation
— shopify
— designed to build excitement, reflect the lively celebration, and drive ticket sales.
— photoshop
16: dusk//dawn app concept
concept for a routine management app
websites/app
I have front end design experience. I have also designed UI in Photoshop, Figma, Squarespace, and Shopify.
proposals, white papers, one sheets, print ads
typography and layouts are my specialty, but I've made some great graphic heavy designs, too. like flyers
graphic design
- assets were created for print (including magazine and large format signage), digital, app, and social
"living legends"
01:french quarter fest
annual music festival in the French Quarter with over 300 performances, 22 stages, and over $300 million in economic impact for the city.
- because of FQF's large impact and attendance, accessibility was key in design, ensuring text was easy to read in every format and channel
- a series of graphics for french quarter festival in New Orleans, La.
— aimed to capture the vibrancy of New Orleans in spring and the eclectic sounds of city's music
*done under the creative direction of the marketing director at FQFI, Inc. as a Jr. Designer
campaigns:
packaging
designed a folding album booklet, featuring a poster of the album cover on one side and the lyrics to the EP on the other
unfolded in a snake like pattern
"Spiritus Animalium album release"
03: nyla sostre
the album cover!
(designed by me)
merch pack included
— folding poster
— custom buttons
created a collection of merch for Singer/ songwriter Nyla Sostre
strategically created to connect with her audience during the early COVID quarantine procedures in lieu of in person events
audiovisual EP for singer, Nyla Sostre that included a digital rollout and physical merchandise.
flyers/social
assets targeted the 25+ creatives within the city
— boutique hotel in the CBD of New Orleans and a brand that plays on the history and nostalgia of the building
06.the barnett hotel
created a collage-based design system for their marketing assets that illustrated the nostalgia in the branding
used primarily on socials
— within that, I created design systems signifying recurring events and hotel venues.
"poolside"= sunset rooftop pool party with a bar
" we got game"= Saints game watch party at the Lobby Bar
wearables
inspired by minimalist and bauhaus design, this concept features day-to-night routine planning features
designed in figma
02: alter planning co.
FQFI, Inc's annual tourism campaign that includes concerts, seasonal dining menus, gift guides, and a brochure outlining it all
— oversaw pre-press production, too!
— created a design system of planners and journals for alter planning co. that spanned across 45 products
— each product was an adaptation of the same colors, lines, and fonts but with a unique vibe for each
— crafted to be minimalist in design, monochromatic color schemes were used throughout all products
-APCO. products were a unique size/dimension. I created custom die-lines and boxes to fit the brand system established
- designed packaging, shipping boxes, and packaging inserts for alter planning co. from brief to production
-intended to give customers the feeling and excitement of unwrapping a gift
- products were also designed for digital release, including an interactive and static PDF for users
— this 15-page booklet covered the history, impact, and ask of the organization
— designed for both print and digital, in a landscape format to stand out on desks of potential donors
—FQFI, Inc. needed to produce a case for support for yearly fundraising
: FQFI, Inc
— chose an image-heavy design that illustrated the story rather than a text heavy design that felt unengaging
*done under the creative direction of the marketing director at FQFI, Inc. as a Jr. Designer
spearheaded creating a design system for HNOS's social outreach, including templates for concerts, special cocktails, and restaurant menus
+ menus featured restaurants unique, chef-curated, multi-course, holiday meals
: holiday new orleans style
FQFI, Inc's annual tourism campaign that includes concerts, seasonal dining menus, gift guides, and a brochure outlining it all
Co-designed a 65-page brochure, designed to guide tourists to participating businesses around the city
Following the established design system of the brochure and increasing accessibility, I brought coursed out menus and options in a numbered list that wasn't present in previous designs.
assets were created for print, digital, large format, and social
spearheaded creating a design system for R+R's brand. the brand character is spunky, lively, erratic, and confident
— collage style spoke to the brand character and the younger target audience while establishing a unique visual voice in their industry
03: routine + ritual
e-comemrce brand selling small planners and journals.
assets were created for print, digital, and social
- designed the brand's visual language to be rooted in bauhaus art of the early 20th century
- jazz venue within the barnett hotel
(inspired by the art created around the popularization of jazz)
— within the brand system, I created design systems for each recurring event and artist residencies that worked as templates
07: good measure
(I designed this site in Framer)
FQFI, Inc.
- produced one pagers, whitepapers, and print ads as the Brand Designer
10: the contact group usa
I supported the organization's venture into the vacation industry with ads and white papers that spoke to their new clientele
— ads ran in industry trade magazines and socials
virtual telecommunications company offering virtual events, teletownhalls, AI communication strategies
— focused on simplifying TCG's UVP by breaking down complex processes for onboarding and lead generation
— designed shopping bags and hang tags for a streetwear boutique/brand
05: anutha level clothing co.
went for a clean, minimal design to complement the statement pieces of the brand
androgynous feel to appeal to all genders who shop the brand
