HIGHER

HIGHER is the yearly planner for those dedicated to their own hustle. Yearly goals are supported by quarterly, weekly and daily breakdowns, along with money management and habit tracking.

InCeption

This started as a passion project for scottie. She loves pens, papers, and notebooks. She just needed a planner that housed all that she might need for the year. However, shopping planners made it obvious that what she wanted, she wouldn’t find in a store. She needed a planner that would motivate and challenge her…and a brand that actually reflected that she was a young, black hustler, not a stay-at-home, suburban mother.

So she decided to maker her own.

Early Draft + Ideating

Here are some photos of scottie.’s notebook and the first draft of HIGHER. scottie. really wanted a design that was minimal and clean. Ideally, even though planners are largely bought by women, scottie. wanted a design that felt uniquely androgynous. She hoped to include goal planning, with quarterly, weekly, and daily breakdowns, as well as reflections to ensure growth. The planner was designed to inspire herself, but also those around her who she knew wanted to accomplish so much.

The Website

It was important to create visual assets that uniquely opposed how other planning companies were advertising. We used very deep and rich tones to convey power and authority, which mirrored some of the geometric and line heavy design work found throughout the planner.

The website also hosted a blog and a free content that people could download, which greatly increased website traffic and unique visitors.

Packaging

Each planner was wrapped in kraft paper and string. The idea was create engaging packaging that required attention and a unique, but familiar, sensory experience.

The Impact

Through Twitter and IG, HIGHER has garnered over 700, 000 impressions and have sold over $10,000 worth of planners.