When EDENBodyWorks contacted BYSCO, they were prepping to launch its new hair product line, AlmondMarshmallow. EDEN wanted a 60 second social commercial to inspire its audience and inform them of the restorative power of AlmondMarshmallow.

BYSCO wrote, directed and styled the video. In addition, BYSCO co-edited it as well.

AlmondMarshmallow

Mariah has been caught up in the demands of her career/life. After a particularly demanding week, Mariah has decided to give herself a day of self care. This includes journaling, pampering and tender hair care. At the beginning of the video, Mariah’s hair is up and the need for self care is apparent. Throughout the video, Mariah spoils herself and completes the Almond Oil and Marshmallow Root regimen. By the end of the video, Mariah’s hair and demeanor has shifted to being vibrant and recharged.