Cavalier’s Private Stock
The anticipated follow up to Cavalier and Iman Omari’s ‘Lemonade EP’, Private Stock, is a potent brew of Cav’s signature observational lyricism powered by Iman Omari’s intoxicating production. Home distilled in New Orleans, the LP features Moruf, Quelle Chris, Blvck Spvde, Georgia Anne Muldrow and more.
Cavalier - Private Stock
In March 2018, Cavalier released his much anticipated follow up to the collaborative LemonadeEP with Iman Omari. Through in depth analysis and strategic thinking, we worked to ensure the content we produced successfully resonated with the intended audience. Upon its release, the video for his single Open Season was gaining traction and media attention. In an effort to capitalize on the conversation, we created a video trailer to announce the project’s release. A video trailer allowed us to expand the on concepts and emotions conveyed throughout the project and connect with more people, resulting in 100,000+ organic impressions.
This led to a series of trailers to keep the momentum going during the roll out.
“Private Stock: The Collector’s Edition”
When exploring ideas for merchandise, Cavalier, true to his Brooklyn upbringing, decided to resell a collection of Ralph Lauren’s Snow Beach pieces. As much of the album hinges on the realities of gentrification and how they affect the people native to these communities, the legacy of Ralph Lauren and the “Lo Life” movement was a perfect juxtaposition. In addition, updated versions of Cavalier’s golden Chief USBs (that doubled as electronic lighters) were featured as well.
Upon release of his collection of Snow Beach, we redesigned his website to highlight the products and drive sales.